Performance marketing · CRM automation · AI-augmented operations · Full-funnel growth infrastructure. 7 years. 20+ brands. Measurable outcomes.
Over seven years, I've worked at the intersection of performance marketing, sales operations, and AI-augmented automation. My edge isn't in running ads — it's in understanding what happens before, during, and after the click.
At Dr. Jamuna Pai's SkinLab, I re-engineered how a 15-clinic franchise thinks about digital growth — building CRM architecture, WhatsApp automation flows, franchise digital infrastructure, and AI-assisted reporting pipelines that now power the entire network.
I bring together tools, strategy, and systems thinking to build growth infrastructure that works whether you're managing 1 location or 15. I also work with founders and growth teams as a freelance consultant — bringing the same operator mindset to projects of any scale.
Full-funnel campaign strategy and execution across Google Ads and Meta — built around CPL, ROAS, and lead quality, not vanity metrics.
End-to-end CRM architecture — lead capture, routing, nurturing workflows, and multi-channel assignment logic that eliminates lead leakage.
Identifying where AI tools (ChatGPT, Claude, Make, Gemini, Python) can replace manual processes — reporting, content, data — and deploying them as operational systems.
WhatsApp Cloud API integration — multi-step chatbot flows for treatment selection, geo-routing, appointment booking, and lead qualification running 24/7.
Landing page architecture, A/B testing frameworks, UX optimization, and conversion-rate improvements across the full funnel.
Replacing manual reporting cycles with automated dashboards and AI-assisted data pipelines that give leadership real-time visibility — without the lag.
Monthly performance reporting across 15+ clinic locations required 20–25 days of manual data consolidation — error-prone, resource-heavy, and chronically delayed. Leadership was making decisions on stale data.
Designed and deployed a Python-based AI-assisted reporting workflow that automated data ingestion, consolidation, and formatting across all franchise sources. Edge cases were flagged for manual review only — keeping human effort minimal and accuracy high.
A rapidly expanding clinic franchise with 15+ locations had no centralized lead system. Leads from Google, Meta, WhatsApp, and walk-ins were handled inconsistently — causing leakage, missed follow-ups, and zero cross-location visibility.
Built a complete CRM ecosystem using TeleCRM — integrating all lead sources, automated assignment workflows, franchise-specific routing logic, WhatsApp Cloud API nurturing, and a multi-step chatbot for treatment selection and appointment booking.
Ad spend was generating decent volume but inefficient ROAS. Campaigns lacked structured testing, audience segmentation was shallow, and creative fatigue was untreated. Growth had plateaued.
Restructured campaign architecture, introduced systematic creative and audience testing frameworks, implemented funnel-stage targeting, and refined bidding strategy. Continuous optimization against lead quality signals — not just volume.
Each clinic location had minimal digital presence — no subdomain, no GMB profile, no local SEO, no performance-tracked landing pages. Franchise growth was outpacing digital readiness.
Built and launched 14 franchise clinic websites plus the main HQ site — all mobile-first, SEO-optimized, speed-refined, and conversion-ready. Simultaneously completed GMB onboarding, local SEO, individual ads accounts, and a national creative bank.
I take on select freelance and consulting engagements — working directly with founders, marketing leads, and growth teams who need strategic depth and hands-on execution, not just advice.
Engagements are scoped, outcome-focused, and built to last past my involvement.
Book a Discovery CallGoogle Ads and Meta campaign architecture, restructure, and optimization for D2C, healthcare, or service brands.
Audit your current lead flow, identify leakage, and build a CRM system that captures, assigns, and nurtures every lead automatically.
WhatsApp Cloud API setup, chatbot flow design, and lead qualification automation — so your business responds and books 24/7.
Identify where your team burns time on manual data work — replace it with AI-assisted workflows delivering faster, more accurate outputs.
A structured diagnostic of your current marketing, funnel, and operations setup — identifying the highest-leverage improvement points with a clear roadmap.
Map your current growth stack — where leads enter, where they drop, what's automated, what's manual, and where money leaks.
Define the system architecture — which channels, automations, CRM logic, and what the funnel needs to look like end-to-end.
Execute with precision — ad campaigns, CRM workflows, automation flows, landing pages, reporting pipelines. Every component built to perform.
Test, measure, and iterate — creative testing, audience refinement, funnel A/B tests. Decisions made on data, not instinct.
Once proven, expand the system — more channels, more locations, more automations — with a documented playbook.
Re-architected digital growth for a 15-clinic franchise — building CRM infrastructure, WhatsApp automation, franchise digital playbooks, 15 websites, and AI-assisted reporting pipelines across PAN India operations.
Managed digital growth across 5 distinct websites — beauty, industrial, and accessories verticals. Full-funnel Google Ads, SEO, email marketing, marketplace optimization, and e-commerce operations simultaneously.
End-to-end e-commerce operations for an FMCG brand — vendor onboarding, inventory management, marketplace integrations, and customer experience improvements across front-end and back-end operations.
Whether you're hiring for a senior role or need a consulting partner for your next growth challenge — I'm open to the right conversations.
Whether you're a recruiter, a founder, or a growth team that needs a systems-oriented operator — I'd like to hear what you're building.