Performance marketing / CRM / WhatsApp / AI / Web

Growth systems built for revenue.

Ads are only the front end. I connect landing pages, WhatsApp, CRM, automation and reporting into one growth engine.

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Growth OS
Hrishikesh Pote
Hrishikesh Pote 7+ years building marketing, CRM, web and automation systems

Growth System

From traffic to revenue, every step connected.

Attract

Paid ads, SEO and visibility systems that bring the right audience.

Convert

Landing pages, funnels and WhatsApp entry points built to capture intent.

Nurture

CRM, WhatsApp and follow-up systems that reduce lead leakage.

Assist

AI assistants and response systems that handle volume without losing accuracy.

Optimize

Reporting, lead quality checks and workflow improvements that show what to scale.

Flagship Build

Built SkinLab's multi-clinic growth operating system.

For Dr. Jamuna Pai's SkinLab, I built and now run the marketing system end to end — ads, landing pages, CRM, WhatsApp, AI reception, SocialPilot approvals, SOPs, reporting and franchise coordination — all pointed at one outcome: qualified leads and booked appointments.

Performance Demand Engine

Google and Meta campaigns for treatments, clinics, remarketing and appointment-led demand.

CRM & Follow-Up System

Lead routing, TeleCRM workflows, reminders, renewals and leakage checks to protect every inquiry.

WhatsApp Conversion Layer

Chatbots, campaigns, Cloud API flows, SMS blasts and nurturing journeys built for faster response.

AI Response System

SagePilot handles Instagram and Facebook DMs, comments and mentions in brand tone.

Sales Knowledge Assistant

NotebookLM gives the team accurate treatment, template, doctor, clinic and availability answers.

Website Conversion Bot

Kenyt AI workflows turn website conversations into qualified clinic inquiries.

Workflow Automation Layer

Reminders, renewal tasks, follow-ups and repeated manual work automated for consistency.

Growth Gap Solver

Process gaps and leakage points surfaced, fixed and converted into repeatable workflows.

Capability Depth

Capabilities that connect marketing, tech and operations.

Performance Marketing

Search, PMax, display, Meta and remarketing systems built around tracking, budgets and revenue signals.

Lead Generation

Funnels, forms, Privyr and landing-page flows tuned for intent, speed and lead quality.

SEO & Local Search

Technical, local and content SEO shaped around high-intent searches and service discovery.

CRM & Sales Workflows

TeleCRM workflows, follow-up discipline, reminders and renewal journeys that reduce leakage.

WhatsApp & SMS

Templates, broadcasts, chatbot paths and Cloud API flows for faster nurturing.

AI Automation

SagePilot, NotebookLM, Claude, ChatGPT and Codex deployed to accelerate output, cut errors and automate repeatable work.

Web & E-commerce

WordPress, Shopify, WooCommerce and custom AI-assisted builds that support conversion.

Reporting & Analytics

GA4, Sheets, Excel and Python-assisted reporting that turns activity into decisions.

Proof Points

Proof in systems, scale and execution.

Rs. 1Cr+Annual ad spend managed across Google, Meta and performance channels with full attribution.
18Current SkinLab ROAS benchmark across active campaigns.
17SkinLab locations supported across clinic and franchise marketing operations.
6+Agencies coordinated for local campaigns, approvals, training and execution quality.
25 -> 2Reporting turnaround reduced from weeks to days through process and automation.
11 -> 24Sula ROAS improved over six months through Meta campaign optimization.
14+Websites and digital properties built, launched or managed across categories.
100%Accuracy target for treatment and clinic information, maintained through a dedicated AI knowledge system.

Experience

Growth systems built across clinics, e-commerce and service brands.

Current flagship

SkinLab Digital Growth Ecosystem

Built SkinLab India's growth operating system across ads, landing pages, CRM, WhatsApp, AI reception, reporting, SOPs and franchise support.

Clinic network

17-Location Franchise Coordination

Coordinated 17 locations and 6+ agencies across training, approvals, campaign strategy and execution monitoring.

Sales operations

CRM, Sales Team & Workflow Build

Built sales processes, nurturing workflows, reminders and renewal systems to improve follow-up discipline.

Messaging engine

WhatsApp, SMS & Chatbot Systems

Built WhatsApp chatbots, campaign flows, SMS blasts and Cloud API journeys for faster lead movement.

AI enablement

Sales Team AI Assistant

Built a NotebookLM assistant for treatments, templates, doctors, clinics and availability, reducing information errors.

Paid media

Sula Vineyards

Ran Meta campaigns for Sula, Beyond and Source, improving ROAS from 11 to 24 in six months.

AI product

Calliq / AI Systems

Built AI call intelligence tools for scoring, transcription and automation to improve sales-team visibility.

Earlier experience

Speed O Controls

Managed SEO, SEM, SMM, Google Ads, Merchant Center, catalog flows, content and e-commerce marketing.

Earlier experience

Unavida Pvt. Ltd.

Managed FMCG e-commerce operations across listings, pricing, offers, orders and customer coordination.

E-commerce

Mima India & Storefront Operations

Managed storefront operations, product listings, visuals, offers and customer journey coordination.

Web builds

WordPress, Shopify & WooCommerce

Built conversion-focused WordPress, Shopify and WooCommerce websites, funnels and plugin workflows.

Vibe coding

AI-Assisted Builds & Plugins

Uses Claude, Claude Code, Codex and ChatGPT to build plugins, automations, pages and internal tools faster.

Selected launches

A compact view of websites, e-commerce builds and campaign work across D2C, B2B, service and impact brands.

Soapfyy E-commerce build for handmade beauty and wellness products. Mima India Beauty products website with active digital marketing campaigns. Nature's Soul FMCG e-commerce store built for product discovery and purchase. EOT Crane Parts Crane spare-parts e-commerce website for B2B product demand. Azotiique E-commerce website with digital marketing support for acquisition. Sai Technical Services Service website for crane solutions and technical inquiries. Happy Triangle Foundation Website management and Meta Ads for awareness and action. Phondekar Group Corporate website designed and developed for group credibility. Sula Vineyards Meta campaigns for Sula, Beyond and Source; ROAS moved from 11 to 24. WashnFold Website launch with Google Ads, Meta Ads and SEO for acquisition. Matero Google Ads, Meta Ads and SEO to improve visibility and engagement. Pema Siddhi E-commerce store for art-led stationery, prints and tote bags. Nexus Property Solution Website plus Google Ads, Meta Ads and SEO for property lead generation. Drinkspace Coffee Google Ads, Meta Ads and SEO for awareness and qualified traffic. Paul and Mike Managed Google and Meta campaigns for D2C chocolate growth. Pandit Raj Kumar Sharma E-commerce website for a renowned artist and creator. SPRIG Gourmet Managed Google and Meta campaigns for gourmet product growth.

Tools & Platforms

The stack behind the growth engine.

Acquisition & Tracking

  • Google Ads
  • Meta Ads
  • Tag Manager
  • GA4
  • Search Console
  • Google Forms
  • Ahrefs
  • SEMrush

CRM & Communication

  • TeleCRM
  • WhatsApp
  • Privyr
  • Knowlarity
  • Google Messages
  • Messenger
  • Instagram
  • Mailchimp
  • Typeform

AI & Automation

  • SagePilot
  • Kenyt AI
  • NotebookLM
  • Claude
  • ChatGPT
  • Codex
  • OpenAI
  • Gemini
  • Make
  • n8n
  • Zapier

Web & E-commerce

  • WordPress
  • Shopify
  • WooCommerce
  • Elementor
  • HTML5
  • CSS3
  • JavaScript
  • GitHub
  • Vercel
  • Cloudflare

Reporting & Ops

  • Python
  • Excel
  • Sheets
  • Drive
  • Calendar
  • Meet
  • Zoom
  • Notion

Creative & Content

  • Canva
  • Photoshop
  • Illustrator
  • Premiere Pro
  • After Effects
  • Figma
  • Buffer
  • SocialPilot
  • Clipchamp

Let's Build

Need someone who can run growth and build the system behind it?

WhatsApp is the fastest way to start. No forms, no friction — just a clear conversation about growth, automation or performance.

Start on WhatsApp opsshrish@gmail.com / +91 82913 24165 / Mumbai, IN